Today, Vivvix, an ad intelligence brand leading in competitive advertising data across digital and traditional media, announces Matt Young as the company’s new Chief Commercial Officer (CCO). Young brings a wealth of experience to his new role and will be critical to the company’s growth following its official launch in January 2023.
In his new role as CCO, Young will be responsible for all global revenue, customer success and commercial operations. As he leads revenue growth and directs new business efforts, Young will also ensure the company’s go-to-market approach supports changing customer needs.
“As the media landscape continues to evolve, this is an exciting time to join Vivvix,” Young said. “I am confident in the technology we bring to the table, and our ability to provide ad spend insights and key competitor data to help brands, agencies, media companies and adtech platforms optimize their campaign strategies. Vivvix is currently at a high-growth stage in its rapid development, and I am excited my experience can play a contributing part in that level of growth.”
Young brings 20 years of experience working in commercial operations, media and technology to his new role with Vivvix. He previously was CRO at Recurrent Ventures and Global Chief Revenue Officer at Motorsport Network. In both positions, he delivered significant increases in revenue year-over-year.
Spending a decade within the digital media and adtech industry, Young also ran programmatic businesses within BrightRoll, which merged with Yahoo! and eventually Verizon Media. Not only is he well-seasoned within both the programmatic and adtech industries, Young has valuable experience in mergers and acquisitions as an executive in residence at North Equity.
“We give our clients confidence, with a comprehensive understanding of advertising, that allows them to gain a competitive advantage,” said Andrew Feigenson, CEO of Vivvix. “Fueled by his background in technology and digital media, Matt will bring a unique perspective to Vivvix and its clients, as the industry applies advertising intelligence to an increasingly targeted world.”
Vivvix delivers winning clarity to brand marketers, advertising agencies, and media owners by providing a greater understanding of their competitive landscape, which empowers clients to effectively invest their advertising budgets and gain market share from their competition. Formed in 2023 by unifying the businesses of Kantar and Numerator, Vivvix offers the most comprehensive advertising intelligence footprint available, including the largest creative library and estimates of advertising market shares across media types. Vivvix is a part of the Kantar Group. For more information about Vivvix, visit http://www.vivvix.com.