In an Interview with Marquis Who's Who Healthcare Automations Announces Equipia and Urgio to Improve Provider Operations and Patient Care

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CHATTANOOGA, TN / ACCESS Newswire / July 17, 2026 / Healthcare Automations, founded by Lennie Furr, announced the release of Equipia, a rules engine designed to help durable medical equipment providers streamline workflows, reduce documentation gaps, support payer compliance and improve the patient care process. The company is also developing Urgio, a next-generation urgent care electronic health record designed to help providers access relevant patient information, automate administrative tasks and support better clinical and billing workflows.

Healthcare Automations was founded in 2023 to help providers navigate payer rules, challenge denials, reduce documentation gaps and improve the process by which patients receive authorized care. The company's mission is to make healthcare operations smarter, more efficient and more patient-centered through automation.

In an interview with Marquis Who's Who, Mr. Furr said the goal of Healthcare Automations is to "give healthcare back to patients" and to the providers and business owners operating within the system. He described a persistent battle over insurance payments, prior authorizations and documentation requirements that Healthcare Automations is working to simplify.

Healthcare Automations is designed to bring clarity to that process by using payer rules to identify what is needed before claims are submitted, while keeping patients informed about their care. The platform was created by people with direct experience in urgent care clinics, DME companies and healthcare operations. Its mission is to automate administrative burden, so care teams can focus on outcomes rather than overhead. The platform emphasizes real automation, instant insurance verification, payer-specific billing rules and medical necessity checks that compare documentation against LCDs, NCDs and commercial payer policies before claims go out.

Equipia, the company's first released product, is designed specifically for durable medical equipment providers. The platform automates key parts of the DME workflow, including referral intake, documentation review, chart validation, inventory, prescription capture, claim preparation, denial prevention and digital proof-of-delivery tracking.

In his interview with Marquis Who's Who Mr. Furr said Equipia offers a more streamlined user experience than legacy systems that require multiple steps. "It's kind of, in a word, ‘death by clicks' because you click around the system as you're working the legacy system," he said. "But Equipia does all of that in the background, and it puts all in a structured manner so that it doesn't make mistakes." Healthcare Automations says Equipia is designed to modernize an area of healthcare that has historically been slow to innovate.

Healthcare Automations is also developing Urgio, a next-generation urgent care electronic health record designed to give providers a more complete view of relevant patient information, including medication history, treatment history, eligibility and payer requirements. Features include digital intake, real-time insurance eligibility checks, automated consent capture, medication and treatment history access, clinical intelligence, documentation support, prior authorization workflows, billing preparation and plain-language patient summaries.

Mr. Furr explained that medical treatment in the United States is often influenced by insurance coverage. Urgio is designed to solve this issue. By connecting directly to pharmacies, the platform pulls in all available data on a patient's current medications and medical history, so the urgent care physician is well-informed from the start.

When a provider writes a new prescription, Urgio is designed to help identify potential contraindications, medication concerns and payer-related issues before treatment or billing decisions move forward. "It can drill right down to the best medications for the treatment that you're in there for today with the least amount of side effects, so you're treated better by doing that," he said. This type of streamlining will lead to better patient outcomes in the long term.

Healthcare Automations was built from more than two decades of direct operational experience in the medical industry. Mr. Furr's background includes Medtech Orthopedics, BraceAlign and Brace Direct, giving the company firsthand insight into clinical workflows, reimbursement challenges, product development, supply chain control and patient access.

Mr. Furr credits his success to the people around him and to a leadership style rooted in service. He believes customers, staff and partners should all be treated with respect and said operating with a people-first approach is the best way to build lasting companies. "I think that putting people first is the best way to live, and that's what I try to do," he said.

He also emphasizes the discipline required of entrepreneurs, noting that building meaningful solutions often requires long hours, persistence and the willingness to keep solving problems others avoid. Mr. Furr said the same people-first approach that guides his personal leadership also shapes Healthcare Automations' mission to support providers, staff and patients.

Media Contact
Marquis Who's Who
Uniondale, NY
(844) 394-6946
info@marquisww.com
www.marquiswhoswho.com

About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms worldwide. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.

SOURCE: Marquis Who's Who



View the original press release on ACCESS Newswire

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