The Millennial Icon Teams Up with DQ to Relive the Magic of 2004, when the Brownie Batter BLIZZARD Treat Originated
Summer is officially here, and American Dairy Queen Corporation (ADQ) is celebrating the start of the season by throwing it back to 2004 and the “greatest hits” of the era, including the Brownie Batter BLIZZARD® Treat. In honor of the inaugural opening of the DQ® FREEZER, keeper of all the iconic Blizzard Treats ever created, the brand is partnering with musician Ashlee Simpson-Ross to commemorate the year the Brownie Batter Blizzard Treat was first released.
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Millennial icon Ashlee Simpson is celebrating the inaugural opening of the DQ® FREEZER by commemorating 2004, the year the Brownie Batter Blizzard Treat was first released. The Summer BLIZZARD® Treat Menu is available now at participating locations for a limited time only. (Photo: Dairy Queen)
“Over the past 20 years, many things have changed, but some things have stood the test of time, like the Brownie Batter Blizzard Treat,” said Simpson-Ross. “As someone with fond memories of that era, it’s always fun to witness people celebrate or discover the best of 2004, and I’m excited to partner with DQ to help people do that by enjoying a Brownie Batter Blizzard Treat this summer.”
DQ launched the DQ FREEZER this past spring, marking the first-ever glimpse behind its doors and the chance for re-releases of fan favorite flavors. Alongside the Brownie Batter Blizzard Treat, fans can enjoy the Frosted Animal Cookie Blizzard Treat, which also returned from the DQ FREEZER for the summer. To learn more, fans can visit https://www.dairyqueen.com/en-us/dq-freezer/ to find out when they can get their favorite flavors before they go back into the DQ FREEZER.
“2004 delivered amazing music and style that have remained relevant within pop culture – just as our Brownie Batter Blizzard Treat has remained a top favorite among our fans. Along with the Frosted Animal Cookie Blizzard Treat, we’re excited to give our fans a taste of two highly requested flavors from the DQ FREEZER,” said Maria Hokanson, executive vice president, marketing at ADQ. “We know how to celebrate summer right and what better way to kick off the most beloved season of the year than celebrating with some of our greatest hits!”
In addition to the beloved DQ FREEZER flavors, fans can cool down with the full Summer Blizzard Treat Menu throughout the season. The menu, which features returning favorites and all-new summer flavors, includes:
- IT’S BACK! Brownie Batter Blizzard Treat: Brownie batter and brownie dough pieces blended with world-famous DQ soft serve to Blizzard Treat perfection.
- IT’S BACK! Frosted Animal Cookie Blizzard Treat: Frosted Animal Cookie pieces and Pink Confetti Icing blended with world-famous DQ soft serve to Blizzard Treat perfection
- IT’S BACK! Cotton Candy Blizzard Treat: Cotton candy sprinkles blended with world-famous DQ soft serve to Blizzard Treat perfection.
- NEW! Peanut Butter Cookie Dough Party Blizzard Treat: Chocolate chip cookie dough, peanut butter topping, and rainbow confetti peanut crunch blended with world-famous DQ soft serve to Blizzard Treat perfection.
- NEW! Picnic Peach Cobbler Blizzard Treat: Peach and cobbler pieces blended with world-famous DQ soft serve to Blizzard Treat perfection.
- NEW! Ultimate Cookie Blizzard Treat: OREO®, CHIPS AHOY!® and NUTTER BUTTER® blended with world-famous DQ soft serve to Blizzard Treat perfection.
Fans can download the DQ Mobile App and create a DQ Rewards account to stay tuned for upcoming product announcements and available deals.
About International Dairy Queen
International Dairy Queen Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation (ADQ) and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 restaurants in the United States, Canada and more than 20 other countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffet, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.
IDQUS for Food, Treats & Beverages - US
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