Funding supports development of new payment products and AI capabilities to help brands serve customers wherever and however they choose to pay

Imprint, the payments, loyalty, and customer intelligence platform brands use to make every transaction more valuable, has raised $130 million in new financing, valuing the company at approximately $1.9 billion. The round was led by existing investor Khosla Ventures, with participation from existing investors Hedosophia, Ribbit Capital, Spice, Thrive Capital, and new investor Positive Sum. The funding will support the company’s expansion into new payment options and AI capabilities that help brands recognize and reward customers wherever and however they choose to pay.

Imprint now serves more than two million members and partners with brands representing more than $500 billion in annual U.S. consumer spending. Since the beginning of the year, Imprint has launched programs with Albertsons Companies, Fanatics, Kroger, and Shell, with the Fanatics program debuting this week. Across Imprint’s partner portfolio, total cardholder spending more than doubled between 2025 and 2026. The share of spending on Imprint cards at partner checkouts tripled over the past year. Imprint also recently added $1.5 billion in incremental warehouse capacity and priced its second AAA-rated asset-backed securitization, with investor demand nearly five times the offering size.

As AI changes how people discover, compare, and buy, brands face new challenges in maintaining direct customer relationships. Agentic commerce is projected to mediate up to $1 trillion in U.S. retail revenue by 2030. Imprint brings payments, loyalty, and customer intelligence together so brands can learn from everyday spending and deliver recognition and rewards that give customers reasons to return.

“From AI chats to personal agents, every digital touchpoint is quickly becoming personalized. In this future, the brands that invest in understanding who their customers really are, and building relationships with each individually, will win,” said Daragh Murphy, founder and CEO of Imprint. “Imprint helps brands create financial products to earn a place in their customers’ everyday lives, and make them feel like a regular, uniquely recognizing and rewarding them for their loyalty. The latest round supports our growth as we build more ways for brands to meet customers where they are, regardless of how they want to shop or pay.”

To help brands adapt as more consumers use AI assistants to manage their finances and make purchases, Imprint has released a Model Context Protocol (MCP) server that allows AI agents to securely access members’ rewards, virtual cards, and transaction history, along with tools for members to review and authorize agent-initiated purchases. Internally, Imprint’s AI platform has tripled engineering velocity, the rate at which the company turns ideas into production software, in the past 18 months.

“AI will make every option easier to compare, which makes earning a customer’s preference more valuable than ever,” said Patrick O’Shaughnessy, CEO and Partner at Positive Sum. “Imprint gives brands a way to earn that preference every day through payments and rewards. Daragh and the team built the full-stack technology themselves, have proven their ability to win marquee partners, and are growing quickly. That combination gives us conviction that they can capture a much bigger opportunity from here.”

Founded in 2020, Imprint built the technology behind co-branded credit cards from the ground up. The company owns its stack across origination, risk, servicing, and rewards, giving brands control over their financial products and the flexibility to tailor rewards, offers, and experiences to their customers.

Following the recent unveiling of the new Fanatics American Express^® Card, Glenn H. Schiffman, EVP, Chief Financial Officer and Director of Fanatics, said, "With Imprint, we can offer a card that creates a new way to deepen our relationships with fans and provide a value proposition to sports fans that doesn’t exist in the market — and that is rewarding their passion — in a product that feels distinctly Fanatics. Imprint’s technology and approach made it possible to design a program around our fans and our business in a way no other provider could."

“Imprint has been a great partner to Fetch. They have a dedicated team that cares about making our program successful, consistently brings us new products and capabilities, and is always willing to dig into new ideas with us. With Imprint, we’re seeing stronger engagement from cardholders, which translates into greater loyalty and lifetime value. I’m proud of what we’ve built together and excited to keep building,” said Rachel Ehrlich, General Manager at Fetch.

The funding will also help Imprint extend its products to more of its partners’ customers. The 10 largest U.S. co-branded credit card programs alone account for more than $1.1 trillion in payment value, yet traditional credit products remain difficult to access for some loyal customers. An estimated 32 million Americans have little or no credit history. Backed by a refundable deposit, Imprint Access, launching today, gives eligible customers who are new to credit or rebuilding their credit access to the same ongoing rewards as their favorite brands’ unsecured cards. With responsible use, customers can build credit and work toward upgrading to an unsecured credit card.

About Imprint
Imprint is the payments, loyalty, and intelligence platform brands like Shell, Kroger, and Booking.com use to make every transaction more valuable. Through co-branded financial products, Imprint helps brands learn from customer interactions and deliver personalized recognition and rewards. With more than two million members nationwide, the company’s mission is to make every customer a regular. Founded in 2020, Imprint is headquartered in New York City. For more information, visit www.imprint.co.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261111924315/en/

Imprint now serves more than two million members and partners with brands representing more than $500 billion in annual U.S. consumer spending.