Recently, BEGGI has announced that it has reached a strategic cooperation with Countdown, the leading supermarket chain in New Zealand. Both parties announced that BEGGI's soothing sensitivity series will be put on the shelves of "Countdown-Pharmacy" medical area in addition to the shelves of daily necessities. Based on their common vision of "Live Nature, Fearless Sensitive", the two companies will provide professional, natural and healthy product solutions for global users.
The reporter learned that Countdown, which opened its first store in 1981, belongs to the famous Australian retail giant Woolworths. It has now become the largest and most numerous chain supermarket brand in New Zealand, with over 185 stores covering major residential areas across the whole country. It is known as the New Zealand version of ‘Hualian Supermarket’ by many Chinese in New Zealand.
As the other party of the cooperation, BEGGI is a national soothing sensitivity brand in New Zealand, backed by the BEGGI Scientist Workstation, specializing in the research and development of natural, sensitivity-soothing personal care products for whole family. Its BEGGI Nasal Rinse Seawater Spray, BEGGI Bedtime Vapour Patches, BEGGI Nasal Onitment and other children's nasal care products are popular in New Zealand's local pharmacies and supermarkets.
It is reported that BEGGI's sensitivity-soothing positioning stems from New Zealand's unique children's personal care needs. As an island country with the best natural environment in the world, New Zealand has extremely high pollen content in the air, which is very likely to trigger rhinitis allergy. According to statistics, the prevalence of rhinitis patients in New Zealand accounts for approximately 32% of the total population, among which, children with weaker immunity are the most important group of rhinitis patients in New Zealand. This is why BEGGI has been specialized in researching children's nasal care issues over the years. It has helped countless New Zealand consumers to solve their children's nasal problems.
According to the public information, the two parties will deepen their existing cooperation, promote BEGGI's products to the Countdown Pharmacy medical area with higher thresholds for listing, and increase the listing density of BEGGI natural children's nasal care products in the Countdown across the country, which mainly involves BEGGI Nasal care products and other popular children's sensitivity-soothing products. Compared with the general daily necessities area, the medical area of Countdown not only requires higher standards for the products on the shelves, but also has specialized pharmacists to provide scientific guidance and advice for consumers to buy the products, which is highly trusted by many New Zealand families.
It is reported that in recent years, BEGGI has successfully achieved the leapfrog development of globalization. In addition to Australia and New Zealand, the market has covered mainland China, Hong Kong, Macao, Taiwan, Japan, Southeast Asia and other global emerging markets. BEGGI has successively set up branches in these markets, and has established an operation team familiar with local regulations and culture to help BEGGI improve its global layout.
With the unique advantages of naturalism, BEGGI has quickly captured the minds of consumers by positioning itself as a sensitivity-soothing brand, and has stood out in a large number of personal care brands in multiple markets. Especially in the Chinese, BEGGI has grown into one of the most influential brands for children in China over the years. With its naturalistic selection of materials and innovative product design, BEGGI has become No.1 mom recommendation brand and has stand on the top product sale lists in industry.
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