Chengdu - April 16, 2026 - As a major highlight of the 13th China Internet Audio-Visual Convention, the "Panda and Technology: Innovation and Co-governance" Global Panda Cultural Exchange Event was successfully held this afternoon at the Intercontinental Ballroom of the Chengdu Century City Convention Center.
Closely aligned with the convention's overarching theme of "The Era of Co-Creation in New Popular Literature and Art," and deeply rooted in the national strategy of "promoting new popular literature and art in the context of the internet," the event centered on the synergy of panda culture and technology. By integrating Chengdu's cultural, creative, technological, and film resources, it created a platform that brought together cultural IP, high-quality content, technological empowerment, international communication, and industrial implementation.
Bidirectional Empowerment of Panda and Technology: An Immersive Experience of New Popular Literature and Art
At the start of the event, guests engaged in interactive cultural-tech experiences during registration, including intangible cultural heritage rubbings and panda lantern making, as well as photo opportunities with a panda robot and a panda Huahua mascot. This fusion of traditional heritage and artificial intelligence vividly showcased the innovative charm of the dual "Panda + Technology" IP.
The event featured a major presentation of three new documentary series produced by Chengdu Today, set to launch this year: The Gaze of Civilization: When Ancient Shu Meets Ancient Egypt, The Unending Vitality: Roger T. Ames and Chinese Philosophy, and Witnesses of Friendship. Directors Liao Weijia, Lu Min, and Zeng Yinyin took the stage to share their creative highlights. Using film as a bridge and culture as the core, they presented the allure of Chinese civilization and the distinctive features of Tianfu culture, enhancing China's global influence and reputation while promoting cross-cultural exchanges.
High-Quality Content and Sino-Foreign Exchanges: Telling China's Story Together
During the presentation of the Chengdu Today "Double Hundred Talent Plan," 40 young foreign nationals from the Chengdu Plus international communication "Double Hundred Team" and Generation Z traveled to the event site. Focused on the themes "Live Like Chengdu," "Chengdu with You in All Seasons," and "Let the World Fall in Love with China," they engaged in people-to-people cultural exchanges, witnessing the beauty of Tianfu culture and the resonance of global civilizations. Foreign guests performed a lively song-and-dance in robotic costumes, while an AI digital foreign partner interacted with the audience in real time. A foreign guest performed a guitar rendition of the song Chengdu, joined by international students from the ASEAN College of the Arts in a chorus that brought the atmosphere to a climax. The event also incorporated an original AIGC intelligent robot for a remote dialogue with the director, using technology to empower cross-cultural communication and vividly demonstrating innovative practices in Sino-foreign cultural exchanges.
Since its launch, the Chengdu Plus international communication "Double Hundred Team" project has continuously invited one hundred experts and scholars from around the world, along with one hundred foreign nationals who have made positive contributions in various fields. The goal is to build an international team of correspondents who tell Chengdu’s stories effectively, a team of influential experts and scholars, and a team of professional, friendly cultural exchange ambassadors. Together, they form a think tank for Chengdu's international communication, jointly witnessing the beauty of Tianfu culture and listening to the voices of global civilizational exchange.
AIGC Empowers New Popular Literature and Art: High-End Seminars and Talent Training Signing
The event concluded with a seminar titled "Vision, Empowerment, New Engine — From Chengdu to the World: Cross-Domain Symbiosis of AIGC Audio-Visual Content." Six experts — Chen Kun (short drama director), Chen Xiaoda (Deputy Dean of Shanghai University’s Shanghai Vancouver Film School), Zhang Gedong (Director of the Short Video Committee of the China Film Editing Society), Wang Wanyue (Director of the Overseas Platform Department of the Five Continents Communication Center), Xie Jianhua (Deputy Dean of the Graduate School of Sichuan Normal University), and Liu Yang (Chairman of Chengdu Zhaoye Cultural Technology Group) — engaged in in-depth discussions on three core topics: "Documentary Promotion and Urban Cultural Empowerment," "Ethics, Copyright, and Value Boundaries in AIGC Content Going Global," and "International Communication and Talent Training for AIGC Content," offering forward-looking solutions to address industry challenges and build a healthy industrial ecosystem and talent system.
Following the seminar, a strategic cooperation signing ceremony was held for the "2026 International Communication Talent Training Program for AIGC Content." Through a rich mix of documentary presentations, technological interactions, international dialogues, and strategic signings, the Global Panda Cultural Exchange Event formed a complete closed loop: high-quality content driving attention, high-level forums shaping strategy, technological experiences breaking through conventional boundaries, and international cooperation achieving tangible results. Both Chinese and international guests agreed that the event closely followed the national strategy on new popular literature and art, providing a replicable and scalable "Chengdu model" for AIGC-empowered cultural communication and the globalization of the Panda IP.
The 13th China Internet Audio-Visual Convention is being held in Chengdu from April 14 to 16. The successful hosting of the "Panda and Technology: Innovation and Co-governance" Global Panda Cultural Exchange Event has further enhanced Chengdu's image as an international cultural exchange hub and injected new momentum into the high-quality development of China's internet audio-visual industry and the global dissemination of Chinese culture.
Media Contact
Company Name: Chengdu Radio and Television Station
Contact Person: Zhou Lin
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Country: China
Website: https://www.cditv.cn/
